Cost cutting need not be associated with pain. It can result in a different prioritization of the funds you allocate. In any event, reducing SG&A needs to be planned, communicated and executed.
If you need help with identification of ideas to reduce costs, how to prioritize the identified initiatives and how to plan their execution to deliver the expected results - please get in touch. Whilst costs can be reduced in any area of your business, I have a specialist background in supply chain fulfilment.