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3 ways to engage more effectively with your clients and prospects

If you have great products and solutions but poor conversion rates it could be down to how you engage your customers. 1. Customers buy based on an emotional response to an agreed need. Learn how to discover the emotional triggers for each stakeholder. 2. Customers have poor memories when it comes to sales pitches - especially if they are in back-to-back RFP response meetings. If you create a compelling story they will remember that way beyond the project go live date. If y

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